Paul van den Heuvel
Specializes in Category and Trade Marketing Management
Paul has 32 years experience working in the FMCG market in Sales Management, Key Accounts, Trade Marketing and Category Management. His understanding of how to leverage category management has evolved due to operational implementation of his strategies. A key enabler, his ability to engage customer collaboration.
A global experience of category management in the United Kingdom, Germany, Eastern Europe and sub Saharan Africa has given him and his customers the confidence to implement solutions for growth. He has worked on the National Accounts of Pick ‘n Pay, Shoprite, Spar, Woolworths, Massmart and Carrefour Africa. He has examples of category solutions implemented for each of these businesses.
Paul has worked for a number of blue chip companies during his time in FMCG. Starting work with Cadbury he had also spent time working for Nabisco and Perfetti, before spending the last 20 years with Mars Inc Africa.
His experience has given him an incredibly broad understanding of FMCG and his customers. This has helped to manage the costs of collaboration while ensuring the best possible return on investment. Paul has the knack of creating category growth for the product ranges he has managed ahead of the category norm. He has had a phenomenal success rate in this area.
His strong analytical and business skills, combined with good attention to detail and creativity, ensure great collaborative business solutions.
